About the author
Evrim Ulaş Uysal
Practical questions from a career in IT distribution, channel sales and channel management.
The practical side of the channel
Understand the work.
Then have the conversation.
Evrim studied economics and completed a thesis on neural-network-based macroeconomic simulation in 1999. After university, he joined an IT distributor in Istanbul. His channel career continued through sales and management roles with global IT companies.
He wrote Channel Playbook: An Insider Guide to Channel Management in 2017 to explain the practical side of channel management. The AI Edition connects those commercial foundations with the delivery, people and evidence needed for an AI partner ecosystem.
“A spreadsheet can help you understand the business, but you still need to have the conversation.”
From the AI Edition’s foreword.
This companion turns the book’s methods into open lessons, exercises and tools. It uses fictional teaching cases and clearly identified source material.